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What Does Your Logo Say About Your Company?
As a small business owner, you’ve got a lot on your plate; keeping up with bills, hiring qualified employees, ensuring profitability, all the while you’re trying to maintain a decent reputation and...
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The Importance of Branding
Branding, what is it and why do we need it? You can find thousands of different definitions and explanations of branding. Webster describes branding as: “the promoting of a product or service by...
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Color Me What?
Color has a major influence on our emotions and decisions. One extremely important aspect of design is color. Many people (especially those without an eye for design) would not give a second thought...
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How the Facebook Social Plugin can ruin your business
Recently I have seen more and more websites utilizing the facebook social plugin. Let’s look at why this is a HUGE mistake. First, what is the Facebook Social Plugin? It’s a simple tool that you...
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The NFL Debacle… How to ruin your brand overnight?
By now you have certainly heard of the issues related to the replacement refs in the NFL (National Football League). To sum it up briefly, the replacement refs were working because the regular refs...
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PANTONE® Color of the Year for 2013 is Emerald
Color is an important factor in the decision making process for every web design project. PANTONE®, the world-renowned color experts, announced recently that they’ve chosen Emerald as the 2013 Color...
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What is cybersquatting?
The internet enables us to hide away all by ourselves and still interact with the whole wide world. This technology allows us to feel socially comforted in times of loneliness, to conveniently access...
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Taking Action On Your Website
Some of you may be familiar with keynote speaker Erik Wahl, whether it be from seeing him live, or from hearing me talk about my story and how his keynote impacted my life. In brief, for those that...
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Five Advantages of Blogging
It’s a fact – companies who have blogs get more leads online than companies who don’t have blogs. If you are asking yourself if you can afford to blog, the real question is… can you afford NOT to...
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What’s the deal with hashtags?
As you may have noticed, Facebook has recently implemented a feature that is both new and old – the hashtag. This little symbol has been given many names over the years, including “hash sign”, “number...
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5 Crucial Questions for Silkscreening Projects
Branded company apparel is a must. It’s a great way to brand your employees AND your customers. Often times branded apparel is given as a promotional freebie, but it can also be sold for profit as...
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Are you ready for Black Friday?
We’re almost halfway through October, which means time is running out for your company to prepare for Black Friday. This year, the shopaholics’ favorite holiday falls on Friday, November 29th. We’ve...
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Resistance is Futile
If you’re under the impression that you and your company can avoid social media just by refusing to register any accounts, think again. Managing your company’s reputation can be trickier than you...
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The Gronk Effect
SELFIE WITH GRONK While recently waiting to board a flight from Boston to Fort Myers, I saw Rob Gronkowski heading to get a bite to eat. After he got his food, he was ushered by an airport staffer to...
View ArticleThe NFL Debacle… How to ruin your brand overnight?
By now you have certainly heard of the issues related to the replacement refs in the NFL (National Football League). To sum it up briefly, the replacement refs were working because the regular refs...
View ArticlePANTONE® Color of the Year for 2013 is Emerald
Color is an important factor in the decision making process for every web design project. PANTONE®, the world-renowned color experts, announced recently that they’ve chosen Emerald as the 2013 Color of...
View ArticleWhat is cybersquatting?
The internet enables us to hide away all by ourselves and still interact with the whole wide world. This technology allows us to feel socially comforted in times of loneliness, to conveniently access...
View ArticleClik here to view.
Taking Action On Your Website
Some of you may be familiar with keynote speaker Erik Wahl, whether it be from seeing him live, or from hearing me talk about my story and how his keynote impacted my life. In brief, for those that...
View ArticleFive Advantages of Blogging
It’s a fact – companies who have blogs get more leads online than companies who don’t have blogs. If you are asking yourself if you can afford to blog, the real question is… can you afford NOT to blog?...
View ArticleWhat’s the deal with hashtags?
As you may have noticed, Facebook has recently implemented a feature that is both new and old – the hashtag. This little symbol has been given many names over the years, including “hash sign”, “number...
View Article